With increased competition in the airline market, whether nationally or especially globally, more and more airlines are using methods to differentiate themselves from the competition. Lower fares, package deals, reduced baggage claim costs, and other perks are part of the every day competition for a customer base that has grown significantly in the past decade.
In 2013, total passenger numbers exceeded the three billion mark for the first time ever. Direct spending by resident and international travelers in the United States averaged $2.5 billion a day, $106 million an hour, $1.8 million a minute, and $30,000 a second. Direct spending on leisure travel by domestic and international travelers totaled nearly $645 billion in 2014.
With all this spending and the increase in competition, there is one avenue in which airlines are trying to provide a valued service to their passengers–electronic devices. According to a series of statistics, 41% of airline passengers watch movies, while 21% read and 17% prefer to sleep.
In the age of the smartphone and other electronic devices, having appropriate electronic options can entice one airline passenger to another airline or have him or her make that his or her airline of choice. Here are some examples of airline electronic options that some airlines provide: