Attracting new customers to your RV park or campground requires you become better acquainted with modern technology. Old-fashioned methods, while not entirely obsolete, are becoming less popular for their time-consuming nature and narrow results. When people want to know the best cabin locations for their family vacation or are curious about camping methods suit them best, it’s up to you to offer them information as efficiently as possible. SEO, an acronym for ‘search engine optimization’, is a fantastic method for reaching out to potential customers and helping them on their way to a memorable weekend.
How Does SEO Work?
Customers generally dislike intrusive advertisements. They prefer a more organic approach that still gives them the information they need to make a successful financial decision. Compared to flashy banners and expensive television advertisements, SEO methods use small, informative articles to reach out to customers as they browse. Due to the prevalence of search engines to access information, it’s unlikely SEO will fall out of favor any time soon.
How Is SEO Cheaper?
When you prepare a campground for camping participants, you likely are attempting to save money in the process. Inbound leads, such as those from SEO efforts, have been found to cost up to 60% less than outbound leads. SEO leads also have a 14% close rate, compared to outbound leads (such as those from direct mail or print advertising) barely reaching 2%. Despite this lower cost, SEO has been found to pull in impressive revenue for small and large businesses alike.
Why Do Customers Prefer SEO?
SEO is generally preferred by customers for its convenience and accuracy. Google alone processes over one trillion searches on a yearly basis, based on the 100 billion searches conducted every month on a variety of topics and requests. Between 80% and 90% of customers prefer to check online reviews and comments before committing to a purchase, which can include camping offerings and resources.
How Does Social Media Help?
Social media is a wonderful way of connecting with your clientele as well as updating them on any new events or specials you have for your company. A study conducted by Outbrain showed that, despite social media’s success, SEO still beats out the average social media account by 300%. Overall, SEO is the number one driver of traffic to ongoing content sites and blogs.
How Can I Use Digital Marketing To Further My Brand?
Tourism website design should be one of the most important aspects of your camping business. Camping websites should be easy to navigate for new customers and repeat visitors. Tourism marketing is designed to be as appealing as possible, with detailed photos showing off the layout of the cabins and simple lists helping people decide whether or not their budget matches. Studies have shown over 40% of shoppers will start with a search engine, making SEO the best way to bridge the gap between your campgrounds and new families. Consider adding SEO to your marketing repertoire and see the changes overnight.